About

Our Mission

At Trinity Consulting, our mission is to help growth-stage B2B companies turn product strategy into a true driver of market leadership and revenue growth.

We believe the most successful companies don’t just build more features; they make better product decisions. By combining disciplined product management with strong go-to-market alignment, we help leadership teams cut through complexity, clarify differentiation, and focus on the initiatives that drive the greatest impact.

Through our Fractional product and go-to-market model and the G.R.O.W. Product Leadership Framework, we partner with CEOs, CTOs, and CMOs to build scalable product organizations that consistently deliver customer value, competitive advantage, and predictable growth.

Meet Michael Heffner

I am a seasoned technology executive with an extensive background leading small, focused teams or managing large, globally distributed organizations. Throughout my professional journey, I have taken on leadership roles in product management, marketing, and customer enablement for start-up, and growth-stage companies. I played a pivotal role in guiding these organizations through various phases of expansion and transformation, enabling them to navigate market challenges and seize new opportunities for sustained growth.

I am at my best when combining technical acumen with customer-centered approaches to scale business solutions and deliver revenue growth. I value collaborative environments that encourage innovation but also demand measurable results and disciplined execution. I excel at developing competitive products and crafting effective go-to-market strategies that drive growth in highly competitive, complex, and fast-paced technology markets.

Some notable results:

50% revenue growth in 18 months

Grew Enterprise Platform revenue from $40M to $60M & transitioned software revenue to 40% subscription.

Defined new product category

Developed strategy for enterprise cloud and networking platform, including commercial, partner and GTM. Grew revenue from zero to $10M, including several Tier 1 telco and global enterprise customers.

Industry leading partner ecosystem

Built partner ecosystems including leaders such as NVIDIA, Intel, AMD, Dell, HP, Supermicro, Cisco, Fortinet, Palo Alto, VMware, Versa, F5, Viavi, Netcracker – and many others.

Doubled revenue in 2 years

Took over struggling service assurance business, improving CSAT by 50% and doubling revenue to $60M while improving market share into the number 2 overall player.

What I bring

Strategic Product Leadership

- Product & Portfolio Management- Leading product portfolios from conception to launch and lifecycle management. This includes gathering customer requirements, managing the product backlog and delivering competitive solutions to market.

- Go-to-Market Strategy- Defining and executing GTM plans integrating sales channels, competitive positioning, pricing, and partner ecosystems targeting tier-1 telcos and global enterprises.

- Pricing & Commercial Models- Developing innovative and competitive SaaS subscription and pay-as-you-go pricing strategies that drive software monetization and recurring revenue growth.

Operational & Business Growth

- P&L & Business Unit Management- Experience managing large business units from $20M to $160M with full P&L accountability, overseeing cross-functional teams across global regions to drive revenue and margin improvements.

- Partner Ecosystem Development- Cultivating and coordinating diverse partner ecosystems; including hardware manufacturers, software vendors, and system integrators to accelerate solution adoption.

- Negotiation & Customer Engagement- Leading complex negotiations and partnership relationships with global Tier-1 telcos and enterprises.

Technology & Team Enablement

- Agile & Scaled Agile (SAFe) Implementation- Leveraging scaled agile methodologies to improve R&D efficiency and responsiveness to market changes.

- Industry & Analyst Relations- Actively engaging with analyst firms and industry forums to shape product messaging, thought leadership, and competitive intelligence.

- Customer & Field Enablement- Developing comprehensive sales enablement tools including ROI playbooks, product training, solution collateral, and configure-price-quote systems.

Testimonials

Mike is an accomplished product management and product marketing leader. He views the product with a customer’s lens, is an advocate for the customer, and is resourceful in finding solutions. His ability to understand the competitive landscape and assess the real product differentiation was invaluable to the positioning of the portfolio.

Penny St.Clair-Holmes

Former Vice President Corporate Marketing, Tekelec

Mike brought so much strategic value to the team in terms of technical knowledge, understanding market trends and requirements, and most importantly, how to build a solution that would actually make a difference to customers. Mike’s leadership across multiple teams around the globe enabled us to build the premier product in the market, win key customers and grow the business by roughly 80% CAGR during that time.

Kevin McCartney

Former VP Business Development, ADVA

Mike led our team in crafting our product and go-to-market strategies, engaging industry analysts and customers, and participating in standards activities to develop competitive benchmarks. Mike showed us how to grow the Ensemble brand through thought leadership campaigns and close coordination with industry analysts. He made roadmap management a priority, balancing customer requirements, competitive threats and technology evolution to deliver the most impactful features that drove customer satisfaction and revenue growth.

Brian Van Voorhis

Director Product Line Management, ADVA

I worked with Mike during some of the most challenging years in the telecommunications industry. Even during this time, with his work ethic and good customer relationships, we were able to grow a new product into a very successful multi-million dollar revenue stream within a matter of two years.

Heather Broughton

Area Vice President, Netscout (formerly Tektronx)

Mike is a strong leader with a highly developed sense of strategic direction. I had the opportunity to work closely with Mike, during which time he changed the strategic direction of our solutions. Mike has excellent communication skills and always brings in a fresh perspective during discussions. He was able to bring in significant new business and also establish very good customer relationships.

Sridhar Appakondu

Former Director Software Development, Netscout (formerly Tektronx)

Mike has a very strong background in Product Management in both software and telecommunications. His mix of business and technical talents pushed the team to think outside the box and create new ideas to meet the customers’ needs. His strategic vision helped focus the team to deliver the technical products that addressed global customer needs. Mike is a savvy leader, being able to manage up and down the organization without micro-managing his team.